Marketing: Marketing-Politik


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Francesca Magno.

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Entrepreneurial marketing: moving beyond marketing in new ventures. Buzz Marketing is an alternative strategy of creating preference and demand among prospective customers. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for firms.

The popularity of The popularity of online social media adds a new dimension of buzz marketing, as these social networking sites accommodate a massive exchange of views among the users. Companies planning to use online social media as a driver of their buzz marketing efforts inevitably face the challenge of acquiring favorable response from a versatile and almost uncontrollable mass of users. Hence, profiling the users of social media is valuable.

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Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers. Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company.

In order to succeed in such buzz campaigns, this research study focuses on cultural aspects, and more particularly on the central role of cultural congruency. The results highlight the importance of cultural values for consumers in Arab-Muslim countries, especially when buzz marketing campaigns touch the taboos. Terms used in the advertisement are also decisive in the success of a buzz campaign.

A critic inquiry on "Cloud Computing" as a buzzword obscuring today's crucial issue of the reterritorialization of internet. The zeitgeist rumbles with speculation, deliberative concern, and unending discourse The zeitgeist rumbles with speculation, deliberative concern, and unending discourse circulating a number of Internet Fan Theories that may or may not bring peace to the fanoptic galaxy.

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Related Topics. Word of Mouth. Follow Following. Social Media Marketing. Social Media. Guerilla marketing. Integrated Marketing.


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