Terence Jackson. Nation Branding. The Global You. Susan Bloch. Corporate Human Heritage and Competitiveness. Yves Barou. Cross-Cultural Marketing. Dawn Burton. Cultural Industries and the Production of Culture. Dominic Power. Design for Policy.
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Christian Bason. Tourism Management Dynamics. Dimitrios Buhalis. Global Talent Management. Akram Al Ariss. Process Management. Hans de Bruijn. Knowledge Cities. Francisco Carrillo. Organizational Identity in Practice. Lin Lerpold. George F. Participatory Communication: A Practical Guide. Thomas Tufle; Mefalopulos Paolo. Corporate Social Responsibility. Communications Policy for National Development.
Majid Tehranian. The Global Business Handbook. Mark J. Dennis Nickson. Volunteers for Families. International Place Branding Yearbook Frank M. The Political Economy of City Branding. Ari-Veikko Anttiroiko. Urban Design Management. Antti Ahlava. Reframing the Leadership Landscape.
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Roger Hayes. Policy Implications of Virtual Work. Pamela Meil. Developing the Global Organization. William G. Shirin Madon. Destination Brands. Nigel Morgan. Sebastian Reiche. Responsible Management.
Richard Ennals. Knowledge and the City. Francisco Javier Carrillo.
Empowering Organizations through Corporate Social Responsibility. Ruth Wolf. E-Planning and Collaboration. Cultures and Globalization. Professor Helmut K Anheier. Denise Tsang. Cyberspaces and Global Affairs. Sean S. Architectural Knowledge. Francis Duffy. Tourism Management, Marketing, and Development.
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Mr Aram Eisenschitz | Middlesex University London
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Tourism Destinations Management
Unavailable for purchase. Go has also co- authored more than articles, official reports and book chapters in which most of his writing has focused on the need to integrate technological, market and organizational change in travel, destination and hospitality contexts to improve the effectiveness of organizations. He co-authored many publications in the field of place branding and image, tourism, hospitality and quality management.
As a project manager, Govers has been involved in many consultancy projects for reputable organizations such as IATA, the European Commission, the Flemish Government and various Dutch ministries and tourism promotion boards, and has taught courses on place branding, marketing, services marketing, strategic services management, and research methods.
The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective. This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today.
Related International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
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